I got another chance to work with the talented team over at Föda Studio on a restaurant branding project in San Antonio. Chef Steve McHugh was opening a restaurant in the jewel of the Pearl Brewery campus, CURED is found in the old Admin building of the iconic San Antonio brewery. Smothered in history, the renovation of the 112 year old building by Jonathan Card and reappropriation of a 131 year old icon.
This multi-layered and many faceted project incorporated both the historical elements of the Pearl and the Chef’s personal narrative. An expert in Charcuterie, Salumi and all forms of preserves Steve is also a cancer survivor. As he cures, is cured, and continues to cure the needs to the community with his cooking and charitable work, it was not hard to determine a name and a path forward.