Goodyear tire talk

Client: Goodyear Tire and Rubber Company
Project: Brand Campaign
Agency: GSD&M

Project Review:
Goodyear has been the official tire of NASCAR for almost 25 years. Over that time Goodyear has been able to use the grueling conditions and intense pressures of race day to better perfect their tires. Goodyear and GSD&M created a campaign called Tire Talk with Kevin Harvick that explains the science behind Goodyear tires. The campaign was so successful we launched the second round of TireTalk videos during NASCAR's busiest day, The Daytona 500. We aired three 15 second teaser commercials, one 30 second commercial and online pre-roll videos. The commercials were also teased online through Goodyear and Toyota's social channels. By the end of the 2015 race season there were a total of 1,286,377 online views.

Creative Team:
Chief Creative Officer: Jay Russell
Sr. VP/Group Creative Director: Bill Bayne
Group Creative Director: Bill Marceau
Creative Director/AD: Judd Oberly
Creative Director/CW: Michael Paige
Associate Creative Director/AD: Kevin Taylor
Associate Creative Director/CW: Rusty Broome

Tweets:

 
Goodyear Racing Tweets used to promote the online Goodyear TireTalk videos

Goodyear Racing Tweets used to promote the online Goodyear TireTalk videos