ARS/RESCUE ROOTER IDENTITY REBRAND
Client: ARS/Rescue Rooter
The Project Review:
In recent years, ARS/Rescue Rooter rapidly grew to be a national air conditioning, heating and plumbing service provider. However, the company’s growth resulted from numerous acquisitions, creating a disjointed and inconsistent brand that didn’t allow themselves to visually stand out from competitors — a key element in this on-demand and recall-based industry.
The strategy was to create the new brand, one national brand was developed. After months of research, the new brand was unveiled, including logos, iconography and all brand collateral. It showcased a bold look that was optimized for online usage and the creation of compelling van visuals —key lead generators for ARS/Rescue Rooter.
The new brand has given ARS/Rescue Rooter a compelling national identity, which has helped the company grow into new markets. Current branch markets have seen an increase in leads due to the memorable brand image seen on the vans and in the marketplace.
Creative Team:Chief Creative Officer: Chris Robb
Creative Director: Mark Unger
Associate Creative Director: Gordon Weller
Director of Brand Design: Forest Young
Art Director: Kevin Taylor
Copywriter: Kevin Harrell
Studio Manager: Joe Ciaramella
Production Artist: Jordan Damato
Art Producer: Tiffany Findley
Photographer: Doug Scaletta