Publix Super Markets :60 BRAND SPOT

Client: Publix Super Markets
Project: Broadcast/Online Content
Agency: 22squared

The Project Review: Life is made up of millions of moments. From everyday moments that we may forget, to the ones we want to scribble down or take a photo of so we can hold on to them forever, to the ones we can’t even believe were happening. And while we celebrate the milestones -- the big achievements and special dates on a calendar -- those milestones are nothing without the moments that lead us to them. This project focused on wedding anniversaries and create an emotional connection with our customers and set ourselves apart from the many brands that join wedding-related conversations with trite advice or stories.  We want our customers to celebrate everything they have and everything that’s still to come. As they grow old together, life starts to look a lot different. But true love always remains the same. And of course, Publix believes food is at the heart of every great relationship.

Creative Team:
Chief Creative Officer: John Stapleton
Executive Creative Director: Kevin Botfeld
Creative Directors: Ryan Stafford/Dennis Wolfe
Associate Creative Director/Art Director: Kevin Taylor
Senior Copywriter: Luke Sokolewicz
VP, Executive Producer: Lori Lawery
Music: Sleep At Last