PGA TOUR SUPERStore VIDEO CONTENT

Client: PGA TOUR Superstore
Project: Broadcast/Online Content
Agency: 22squared

The Project Review:
PGA Tour Superstore is one of the fastest growing retail chains in the US and features an enormous selection of products and certified professionals to help golfers of all levels test and purchase the right equipment and apparel. The chain currently has 29 stores located across the US. The Season Kickoff campaign has been running for the last three years featuring Rickie Fowler and Lexi Thompson with Cobra/Puma. This year, the idea was to remind the every day golfer that "Golf Season is Back" and the PGA TOUR Superstore is the destination for all of your golfing gear. We teamed up with Under Armour and Jordan Spieth to help deliver this message and capture Jordan's unique down-to-earth, approachable  personality in a memorable and humorous way. The 'Line' spot will aired nationally on the Golf Channel and there was online video content that offers golfers a chance to meet Jordan Spieth.

Articles:
Diverge
The Drum
Media Post
AdStasher

Creative Team:
Chief Creative Officer: John Stapleton
Executive Creative Director: Kevin Botfeld
Creative Director/Writer: Matthew Zaifert
Associate Creative Director/Art Director: Kevin Taylor
Producer: Karen Urquhart

 
PGA TOUR Superstore, Under Armour and Jordan Spieth social posts help spread the word about the online sweepstakes.

PGA TOUR Superstore, Under Armour and Jordan Spieth social posts help spread the word about the online sweepstakes.