RADIOSHACK INTEGRATED SUPER BOWL CAMPAIGN

Client: RadioShack
Project: Rebrand Campaign
Agency: GSD&M

The Project Review: The Super Bowl spot for RadioShack carried the message "Goodbye '80s @RadioShack," launching a response-based social media campaign on platforms like Twitter, Facebook, and Instagram. The campaign aimed to discard all the outdated '80s items RadioShack no longer wanted, such as "Beat-It" jackets, Pac-Man video games, and even a 1987 Porsche. Every hour, a new item was released, and celebrities like Hulk Hogan, Mary Lou Retton, Kid&Play, Erik Estrada, and Dee Snider from Twisted Sister invited followers to participate by submitting funny captions for the desired item to win. Each item was branded with a unique hashtag to encourage social sharing.

Articles:
AdAge
Forbes
Wall Street Journal
Time
Huffington Post

Awards:
2015 National Addy's Integrated Campaign: Silver Award Winner
2015 National Addy's Digital Campaign: Silver Award Winner
2015 National Addy's Digital Advertising: Silver Social Media Award Winner
2015 New York Festivals World's best Advertising Finalist
2015 District Addy Gold Award Winner
2015 Austin Addy's Best In Show Winner
2015 Austin Addy's Best In Advertising: Gold Award Winner
2015 Austin Addy's Digital Advertising: Gold Social Media Award Winner
2015 Austin Addy's Digital Advertising: Gold Campaign Award Winner
2014 Won a Bronze Lion at Cannes
2014 Shortlisted in four, Cyber Cannes Lion categories
2014 4A's Jay Chiat Awards for Best Brand Progress/Reinvention
2014 ONE Show Merit Awards for Consumer Television
2014 ONE Show Merit Awards for Integrated Campaign/Consumer Campaign